These three new new models indicate VW’s current brand direction which involves a simplistic notion of recapturing what it was was, a value oriented, strong European car brand for the people. In the US, the VW sedans went from hippie-practical, to modern-chic, and most recently, large and bland. This most recent era brought increased sales but it also demonstrated what the brand was willing to sacrifice: its brand loyalists. But at that time, it could rely on the diesel to provide the European flair and its efficiency – especially on the highway – even compared favorably to the hybrids available at the time. The emissions were a different story and as the smoke continues to clear from the diesel-gate, VW is forced to redefine itself and do it now. As VW commits to an electric future, its latest unveilings of new sedan models each have significant impact in their respective ambitions.

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